I makes me wonder if the organising committee actually bothered to do any focus groups to see what people thought of the logo, judging by the public outcry I think they overlooked this point. I can't believe Seb Coe has allowed such a pile of stinking horseshit to be used as the official logo.
Maybe it's all a cunning plan to get everyone talking about the olympics and they will reveal the real logo in a couple of weeks.